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NewKindness Hoodie
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Shop by Collection
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Utah Culture
From faith and frontier to fry sauce and folklore, honor the peculiar...
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Bee the Good
Wear what you stand for and spread goodness, kindness, and community with...
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Brigham Young
Show your Cougar pride with our Brigham Young Collection—premium, custom-designed apparel.
Tag us @salt.hive
Wear the Good. Share the Love. Join the Hive.
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Together, we're filling the Hive
BEE THE GOOD,
SEE THE GOOD.
Our mission is to elevate goodness with apparel that reflects faith, heritage, and the spirit of Deseret.
Each piece serves as a beacon, sparking kindness and light. The more good we do, the more we see—and the more we see, the more we’re inspired to do.
Our vision is to inspire everyday kindness, creating light and hope. By 2030, we are committed to achieving the following impact: